Over 65% of the Australian’s have a promotional product in their home or office, so it’s no surprise that Australia. ranks in the top 5 worldwide as the country that consumes the most promotional goods. We can’t help it. We just love free giveaways! But some things are definitely valued higher than others.
The average amount of time a consumer keeps a promotional item in their home or workplace is reported to be about 6.5 months. The Promotional Products Association International, a non- profit trade organization, conducted a study to investigate the impact of promotional products on business travelers. One of the major findings concluded that, of the consumers who own promotional products, 76% could recall the name of the advertiser printed on the item. Now that’s pretty powerful stuff!
With tons of different items to choose from, how do you narrow down your options? When making a decision, one key factor to consider is the item’s longevity. The longer a promotional item stays in the hands of a consumer, the higher the instance of repeat exposure to your brand and your message.
Here are the 5 best promotional products with some serious staying power:
#5- Bags (6.8 Months)
Starting our list is the branded bag, with 31% of the Australia’s population having one somewhere in their office or home. Branded bags are kept an average of 6.8 months and generate more impressions than any other promotional product category.
#4- USB drives (6.9 Months)
11% of the population claims to own a branded USB drive. These handy little gadgets are kept an average of 6.9 months. So what’s the number one reason for people keeping them? 90% say because they are useful. Well, duh!
#3- Drink wear (7.1 Months)
That always-handy branded coffee mug will be your desk buddy for an average of 7.1 months. 21% of consumers own branded drink wear and females tend to be most responsive to this kind of item. Consumers under 35 have also been identified to own more branded drink wear than their older counterparts.
#2- Outerwear (12.3 Months)
Keyrings are one of the most cost effective items to choose from for a promotional campaign, averaging 12.3 months kept by consumers they offer real bang for your buck. 59% of the population surveyed claimed to have a branded keyring in their possession with 95% of recipients of branded keyring able to recall the advertiser name, which is the highest recall of any other category. Interestingly 84% said they are more likely to keep the keyring if it offers a feature (light, Bottle Opener etc)
#1- Umbrellas (15 Months)
YES 15 months. Although not a product used regularly a quality umbrella has highest longevity, they are also among the most popular promotional item for branding power with 64% of consumers being able to name the advertiser on their umbrella, 22% of the promotional item holding population own a branded umbrella and they are popular among all ages, 76% claimed that they have their umbrella on hand either at the home, office or in their car.